Origin Story

Flexitions began with a simple yet revolutionary idea: to address the challenges posed by curves, arches, and bends in hardwood or laminate flooring installations.

Gary Hernandez spent his career in Wood Molding and Supplies for the Floor Covering Industry. He would get questions all the time about where to get curved moldings. He couldn't provide these products, but would refer customers to a local carpenter.

But in the early 2010's, with residential home market transition from carpet to LVT and laminate, the need for curved moldings began to explode.

Gary saw an opportunity to provide something new and innovative for the marketplace, and at the same time help his freshly graduated son find his footing in the new world of adulthood.

So after toiling in his garage for a year working on his idea: the correct chemical makeup, the correct molding materials and design, the proper stain and application, and all the things it takes to create a product from scratch. Gary quit his job and started selling Flexitions online!

Ten years later, with 100's of lessons learned, 1000's of customers satisfied, and his son having created his own path, Gary Hernandez decided to retire! He wanted to spend more time with his grandkids and wife, and sold the business in December 2023.

New Beginnings

In comes Eric Esparza (that's me), with the goofy smile and the tight jeans. I am the Owner & CEO of Mike's Custom Flooring, Inc. in Redlands, CA, and I needed a new challenge. I wanted to buy a bar, or golf simulator business, a Boba shop... Something different, something fun, anything besides flooring!

However, after meeting Gary and his trusted Production Manager Ivan Flores, I saw an opportunity and challenges that fit right into my skill set. I didn't know anything about manufacturing but I know how to sell customers... Strike that, I don't know how to sell, I know how to solve problems, and create customer experiences better than any of my competitors in the Industry. So I figured why not test my skills at Flexitions. That's where we are now... We will see how it goes!

Corporate BLAH BLAH BLAHH!

(AI INSPIRED)

Flexitions emerged as the ultimate solution, offering unparalleled flexibility and design capabilities, thereby reshaping the landscape of flooring applications.

What sets Flexitions apart is its adaptability. Available in a range of profiles including quarter round, t-molding, reducers, end caps, thresholds, and stair nose molding, our products seamlessly integrate with diverse flooring materials. Whether it's wood, laminate, tile, vinyl, or stone, Flexitions can be stained and finished to match or complement your flooring with remarkable precision.

Crafted to mimic the beauty of natural wood, Flexitions takes stain just like the real deal. With three distinct wood grains and textures to choose from, our moldings exude an authentic look and feel, elevating the aesthetics of any space they adorn.

But it's not just about looks – Flexitions is engineered for durability. Unlike traditional molding options such as wood or laminate, our products are water-resistant, moisture-resistant, and impervious to cracking, chipping, or deterioration. Whether in residential, commercial, or hospitality settings, Flexitions stands the test of time, ensuring long-lasting performance and satisfaction.

At Flexitions, we don't just create moldings; we pave the way for limitless design possibilities. Every molding is handcrafted with precision and care right here in the USA, ensuring quality that you can trust.

Discover the Flexitions difference today.